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Award-winning Journalist at Filmmaker na si Jim Libiran bahagi na ng SYNAG Media

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40 Years of Craft & Culture: How House of Embroideries and Crafts Became a CNE Legacy Gallery15 photos

40 Years of Craft & Culture: How House of Embroideries and Crafts Became a CNE Legacy

Since 1986, husband-and-wife duo Cesar and Neftalie Abrenica have run House of Embroideries and Crafts, a beloved fixture in the CNE's International Pavilion. For 40 years, the couple has personally hand-set their booth, showcasing shell crafts and hand-embroidered Barong Tagalog from Batangas, Baguio, Bicol, and Cebu. Beyond the nostalgia it brings older generations, the booth has become a bridge for young Filipino-Canadians rediscovering their roots — and for curious Canadians encountering Filipino craftsmanship for the first time. Every sale, Neftalie says, also supports artisans and workers back in the Philippines, making the booth as much a mission as a business.

09-07-2026

Faith, Food, and Filipino Hospitality Feeding Thousands Gallery11 photos

Faith, Food, and Filipino Hospitality Feeding Thousands

Ayuda sa Canada (Help in Canada), a volunteer-run initiative under God's Strength Ministries, led by Filipina Doris Greaves and her husband Pastor Dave. What began as food handed out of their family garage has grown into a monthly lifeline for thousands across Scarborough, North York, Etobicoke, and Mississauga. Rooted in Filipino values of bayanihan (communal unity) and hospitality, Greaves treats every distribution as more than logistics—it's an act of dignity. She describes a shifting clientele: no longer just newcomers facing temporary setbacks, but working professionals and fixed-income seniors who "never imagined they would need food support." Her goal now is to build a permanent food pantry and community space, so that food distribution becomes something more lasting than a monthly stop—a place people know they belong.

08-08-2026

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Award-winning Journalist at Filmmaker na si Jim Libiran bahagi na ng SYNAG Media

3:53
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SYNAG

About SYNAG Media

Welcome to SYNAG Media, Canada's premier digital-first national media network. As a federally registered media network, we operate at the vital intersection of cultural preservation, community integration, and professional empowerment.

We are engineered to serve as the ultimate digital destination bridging the Filipino and Canadian experience. By leveraging a modern digital infrastructure—including our dedicated website and mobile app—we deliver lightning-fast, high-resolution content built on international standards with enterprise-grade security and robust data handling.

Our Purpose & Reach

Canada is home to a rapidly expanding Filipino population exceeding 957,000, projected to reach up to 2.4 million by 2041. Recognizing that approximately 25% of our community is Canadian-born or represents second- and third-generation youth, SYNAG Media delivers comprehensive bilingual content in both English and Filipino.

Through our scalable, multi-platform approach, we move beyond localized community news to create a unified, coast-to-coast-to-coast media presence that engages every generation—from newcomers seeking practical guidance to established leaders celebrating our shared heritage.

Mission Statement

To powerfully uplift voices and amplify the diverse stories of Filipinos in Canada; to provide vital, actionable guidance for navigating the Canadian way of life; and to elevate the visibility of Filipino successes, milestones, and socioeconomic contributions on a national scale.

Vision Statement

To be the most trusted and comprehensive digital media network empowering the Filipino-Canadian community to thrive, integrate seamlessly, and lead within the broader Canadian multicultural landscape.

Core Strategic Pillars

Amplifying Authentic Voices

We serve as a dedicated platform to share compelling narratives, news, and cultural stories that resonate with the Filipino-Canadian experience, ensuring this rapidly growing demographic has a definitive voice in the national media discourse.

Navigating the Canadian Landscape

We act as an essential resource hub for both newcomers and established residents, producing highly relevant content designed to help the community successfully navigate Canadian systems—from immigration and career development to civic engagement and daily life.

Elevating Success and Contribution

We actively spotlight the achievements of Filipino-Canadians across all sectors, including business, healthcare, arts, politics, and community leadership, reshaping perceptions and highlighting the community's indispensable value to Canada's economic and cultural fabric.